If you build will they come? For Gold Eagle that is not the case. Part of our Digital Transformation Project was to drive more organic consumers to our website generating future leads as well as continue to engage with our loyal consumers to serve them the right content and convert those consumers into sales. With these as our key areas of focus we needed to develop an inbound marketing strategy that meet these needs.
My focus has been on creating quality content pulling consumers toward relevant information, providing them with the best experience.
Key areas of focus
1. Content Creation; Creating 400+ engaging pieces of content via videos and blogs.
2. Website Traffic; Grow our organic traffic from 1.1M to 1.3M
3. Generating Leads; Grow our qualified leads by 40K people (Automotive & Marine)
4. Branding and Selling Product = 75K targeted sales goal @ .05% Conversion
5. Satisfying the customer = 96%+ Customer satisfaction rating
Attract New Customers
Convert New Customers
Close New Customers
Delight Our Customers